The Incentive Company

The Incentive Company

Performance Improvement | Happy staff = happy customers | Improve your bottom line

Welcome to The Incentive Company, the experts who translate your Performance Improvement needs into success stories, making you look good!

At The Incentive Company we are passionate about improving people's performance - about rewarding them for their efforts and about achieving great results for our clients. We believe that people perform better when motivated, and that engaged staff improve a brand. Happy staff = happy customers. We believe it, we live it and we can deliver it to your company. We welcome the opportunity to become your incentive partner, and improve your bottom line. We are in the business of changing behaviour.

The Incentive Company specializes in the following services:

Sales Channel Incentive Programmes

Sales Channel Incentives are the BEST way to improve the performance of those people selling your brand who you don't have a direct relationship with. You need them to be loyal to your brand, to promote your brand and to make your customer experience the first prize interaction you long for it to be. We can help with solutions that will ensure these objectives are realized.

Internal staff Reward and Recognition Programmes

Have you noticed to HARD it is to motivate your staff these days? The entitled Generation Y tribe, the disillusioned Gen X'ers. To improve your company culture, to ensure that everyone is performing to their maximum and living the company values, give us a call – we know how hard it is to get this right – and we can help!

Performance Improvement Programmes

To get your team to go the extra mile. To have them hungry to meet their targets. To excel in their performance – to build bottom line profits. Sound good? Need some help to make it happen? Give us a call.

Reward Fulfillment

So, you have got your Incentive and Recognition programmes all sorted! But getting those rewards takes time, and you don't have time. We have a full range of rewards to offer, from gift cards, to virtual rewards, to travel solutions. So give us a call, and we will come running!

About us

Something about who we are.

Who we are

The Incentive Company was born from our belief in people having the ability to change their behaviour, and our passion in delivering excellent customer service to clients, to deliver to their ROI and to make a difference in their company.

Our team have more than 40 years combined industry experience, in the fields of Channel Incentives, Reward and Recognition and Customer Loyalty programmes – both in South Africa and in the United Kingdom.

We bring a wealth of knowing what works – and what doesn't!

The Incentive Company is part of the Global Choices Group of Companies.

Debbie Ghillino

Debbie has 20 years Incentive industry experience, having worked for some of the top Incentive companies in South Africa. She also has 7 years Incentive experience in the United Kingdom where she worked for top Performance Improvement companies.

Some special achievements are:

  • Immediate past President of the Global Incentive Council – first African to have the privilege
  • Only African to be in attendance at the Incentive Marketing Summit (IMA) for 5 years
  • Invited to present sessions at three of the IMA Summits on incentives from a global perspective
  • Has written a white paper on Incentives in India
  • Has been published in the Think Sales SA magazine on the right way to run incentives

Nick Evans

Nick has 18 years of Marketing Services experience that includes Loyalty Marketing, Channel Incentives and Digital Marketing. He has 2 additional years experience in Retail Loyalty in London.

Nick is a specialist at building trust, great digital platforms and strong business relationships.

Our Team

You will be working with.

Nick Evans

Marketing Services

Debbie Ghillino

Incentive industry

Contact Us

Drop us a line or give us a ring. We would love to hear from you.


Office: (+27)10 020 2080


Metropolitan Office Park
Ground Floor, Block G
82 Wessel Road

Get in touch


Business Hours

Mo - Fr: 8am to 5pm